Pun Makes people think
S ometimes being straight forward just doesn’t work. Sarcasm, in such cases becomes the saving bean. Visual communication takes a totally new outlook when pun and sarcasm plays a part. Indian advertising lately makes use of such twisted humour to bring out people’s reaction to it. Coca Cola for years hav e been accused of squandering water in India. A coke Graffiti with empty pots against it, waiting for water supply, clearly gives us the right notion about looting our water. The second picture with Colgate and an old tooth-less man, gives out a strong pun. Colgate has the tagline of, ‘ protection for all ages’ . What about this gentleman who has no teeth? He is still happy, without Colgate’s ‘ protection’ . There, we go back into our traditions of Mango leaves and twigs and not believing an MNC. The third, hugely makes fun of Nike’s tagline ‘ just do it’ . As a brand, Nike could have been more specific with what they meant by ‘IT’. When creative humour strikes, Nike is not spare...